Guides

Direct an editorial

Location, pose, mood — direct it all with prompts, like a real photoshoot.

Your cut
Your cut
Location
Location
Pose
Pose

It loads into the real prompt bar — just press generate.

The editorial cut you directed
The editorial cut you directed

How it works

  1. Set the scene

    Add a location and a pose reference to your cut. Presets work, and so do your own uploads.

    Cut
    Cut
    Location
    Location
    Pose
    Pose
  2. Direct with prompts

    Call framing, light, and mood like a director. Be concrete: "white background, natural light" (✓) beats "clean look" (✗).

    The direction for this cut

    She is lying on the sofa naturally, in a comfortable pose, viewing the camera naturally.

  3. Iterate on the best frames

    Keep the strongest frames and push them further with edits and variations.

    Iterate on the best frames
    Iterate on the best frames

What comes after the editorial

Swap the face, turn it into video — or start the next product from here.

FAQ

Now direct your own editorial

Direct an Editorial — Art-Directed Fashion Images | Sofi 소피