Journal
― 2026-06-22
Finally, you can make videos in Sofi
Add subtle motion, turnarounds, and scene transitions to your generated images and turn them into video. Sofi AI helps you write prompts more easily.
― 2026-06-11
Mention your products and references in prompts
Type @ in the prompt to pull in your saved products, models, backgrounds, poses, and reference images. No more re-uploading — just mention what you want to use.
― 2026-06-09
Save your products as reusable references
Build a product library — upload pack shots and on-model images, and Sofi writes an AI-ready description for each one. Reuse saved products across your generations anytime.
― 2026-06-08
Upload a background, refine it instantly
Upload any background image and Sofi automatically writes a prompt from it. Then refine it — remove people, clean up text and watermarks, or describe your own changes.
― 2026-05-27
New models are added
Discover new models that match your brand mood. New models are updated every Wednesday.
― 2026-05-25
Save and reuse your best generations
Like any generation to save it to your favorites. Reuse saved generations as a reference to recreate similar results anytime.
― 2026-05-23
More aspect ratios available
4:5, 9:16, 16:9, and 5:4 are now available. Choose the ratio that fits your channel — social feed, vertical video, or widescreen.
― 2026-05-20
New models are added
Discover new models that match your brand mood. New models are updated every Wednesday.
― 2026-05-19
Unused credits now roll over
Unused subscription credits carry over for 30 days after your billing cycle resets. (Rollover credits do not apply if your subscription is canceled.)
― 2026-05-14
Edit a specific area
Now you can edit specific areas of your generated image. Brush over a spot — then describe the change. Ex) Make the T-shirt longer, tuck it out, change the sleeve style...
― 2026-05-13
New models are added
Discover new models that match your brand mood. New models are updated every Wednesday.
― 2026-05-06
New models are added
Discover new models that match your brand mood. New models are updated every Wednesday.
― 2026-05-03
Variate angle and pose easily
We've made it easier to change poses and angles. Upload a product image that matches the desired angle for better results.
― 2026-04-30
Improve image quality
Restore quality on images that have become degraded. Try it when image edits leave the result looking blurry or low-res.
― 2026-04-29
New models are added
Discover new models that match your brand mood. New models are updated every Wednesday.
― 2026-04-22
New models are added
Discover new models that match your brand mood. New models are updated every Wednesday.
― 2026-04-15
New models are added
Discover new models that match your brand mood. New models are updated every Wednesday.
― 2026-04-09
Save & manage your own locations
Upload a location image and save it as a reusable preset. ― The generated background references your image, so results may not be an exact match.
― 2026-04-02
Upload a pose image, get a pose prompt
Upload a pose reference and Sofi automatically extracts a pose prompt. Save it and reuse it anytime. ― The uploaded image is converted into a text prompt, so the result may differ from the exact pose.
― 2026-03-24
Auto-retry for better face accuracy
Sofi now analyzes face similarity and automatically retries when a different person appears. You'll see a 'RE-GENERATING' overlay while it works — no extra credits charged for retries!
― 2026-03-20
Face & Body morph editor
We added a new editor to fine-tune your generated images. Adjust eyes, nose, mouth, face shape, and body proportions with sliders — or use the freeform brush to warp and fill manually.
― 2026-03-17
Face auto-detection & masking
Face Swap mode now automatically detects and crops faces from your uploaded images. Faces are also auto-masked for cleaner swaps. ― Low-resolution or undetected faces will show a warning.
― 2026-03-14
6 New models stocked
Gender-neutral models reflecting your most requested styles. Every Sofi model is carefully crafted and curated — refined down to the shape of the eyes, nose, lips, and facial contours.
― 2026-03-10
Face Swap mode improved!
Outputs are now more consistent and reliable. ― Side profiles, tilted heads, or faces that aren't clearly visible may still be less accurate.
― 2026-03-09
'V1 On-Model' mode significantly improved!
V1 doesn’t dress “creatively” anymore. Multiple outfit images are now extracted much more reliably. ― Does not apply to Free Edit mode. ― If v2 felt too expensive, try generating basic on-model shots with v1!
― 2026-03-07
Team feature is live now
Now you can create images with your team members. Create your team and start collaborating. *Team feature is available from Lookbook plan.
Create your team →
― 2026-03-03
Meet the new Look UI
See your results at a glance and organize ideas for your next collection and styling.